The advent of smartphones and the internet has revolutionized communication among us. First,WhatsApp Marketing: Easily Connect With Your Customer & Drive More Traffic Articles we communicate via phone calls, then shifted to SMS. And, now we all moved to WhatsApp. WhatsApp is a popular messenger app that provides an instant messaging SMS marketing facility.
People are moving away from calls to text messages. Reasons are
Text is more convenient than the call. They can check the messages on their own time
Texts are less disruptive than the phone calls
Privacy: Texting is a private communication channel
Texting convenient than the Calls where the atmosphere is SMS tools noisy
Less stressful because it does not require immediate attention, we can respond at our convenient time.
When coming to texting, WhatsApp is quite popular in the world. Today, active WhatsApp user is more than 1 billion, which means it reached every corner of the world.
What makes WhatsApp famous among millennials?
It is free to send/receive messages
We can send multiple images, files, documents, locations & contacts
We can easily see the person to whom send message received & also, seen or not
Easily set profile picture & update bio
Get an idea about, to whom we communicate, is online OR last active hours
In SMS, it cost us to send messages. We can’t send images, documents, files through SMS. Also, it does not show the person to whom we message has seen the text. We can not update bio & profile photos. Because of these reasons, SMS has losing its popularity.
Why SMS Marketing is Not Effective Nowadays?
When SMS was a common mode of communication among users, businesses use this platform to send their offers and discount on their products & services to their customers. Now, people consider this as a spammer, do not open the messages unless it is more relevant.
For start-ups & small businesses, SMS Marketing is a waste of their precious time, money, and energy because almost no one bothers to open a message to read, they just swipe away & delete it. Also, it has a character limit & not equip to send visuals. In this era, millennials prefer visuals to text. Customers do not prefer to solve their queries by SMS.